Sherrin and TLA are kicking goals together with new apparel partnership

The nation’s most iconic football brand, Sherrin, and TLA, Australia’s leading sports marketing agency, are thrilled to announce a new apparel partnership that will see the two leading brands further extend their reach into the fabric of footy.

The collaboration was sparked by the desire for Sherrin to broaden the brand’s footprint in the game and extend its product offering beyond footballs and accessories.

The Sherrin commitment will bolster TLA’s successful Teamwear business, which supplies both professional and amateur sporting clubs with the same quality, branded products and services that are made available to professional sporting organisations.

TLA’s Teamwear service extends beyond product, with an approach dedicated to engaging in true commercial partnerships with grassroots footy, that focuses on the integration of Fundraising, Events, Sponsorship and Merchandise. 

The new partnership will see Sherrin branded on-field and training merchandise crafted and designed specifically for the footy club’s needs and will take over the “Clubhouse” brand previously offered by TLA. Training gear, Match Day uniforms and accessories will all form part of the range moving forward.

The extensive reach Sherrin has across more than 55 local leagues, combined with TLA’s existing partnerships in amateur sport, provides local clubs and leagues an exciting prospect for branded apparel.

The partnership is set to kick-off in September with a pre-season range of training gear, before a full launch in early 2021 to align with the start of the new footy season.

Sherrin and TLA are looking forward to working together and further connecting players and fans to their clubs.

 

For further enquiries, contact:

Jack Wall
General Manager – Merchandise
TLA
[email protected]
0417 510 387