Winter in Australia is all about Football. The great game of Aussie Rules was formed in 1858 and to this day is the largest Football code in Australia. Player participation in 2007 exceeds 700,000 people across a number of cultural, gender and social communities. Since 1990, player participation has increased by 32% and the game has never been in a stronger position. At AFL level attendance rates are up 17% since 2000 and the competition now is a truly national competition.

As the game has developed and grown into the size it is today there has been one brand that is the stable influence in the game "THE SHERRIN" Football.

The game is played in all States around the country and is developing in other markets such as New Zealand, Canada, USA, UK and Sth Africa.

The Sherrin is the official ball of the AFL, and sells over 500,000 balls into the Australian market each year. The remarkable penetration of the Sherrin brand in Austraila has been made possible through years of dedication to craftsmanship and providing the game with the best possible product.